Elusive Society

Premium Headwear

Elusive Society was birthed out of admiration for all the hard-working “unknown” artists and artisans "killin it softly" in relentless dedication to releasing the welled-up passion within themselves and consequently leaving an indelible impression on the rest of the world. With that perspective as inspiration, J.W. Martin established a creative atelier in 2015 with a focus on premium headwear, and E/S found a home on Main St. in Urbana Illinois. Growing quickly through a modern approach on the classics and an emphasis on quality fabrics combined with limited edition releases and collaborations with artists and brands, Elusive Society has become a wholesaler to stockists with a refined taste for classic premium headwear for men & women.


Elusive Society's overarching philosophy is to create well, enjoy the process in addition to the completed work, and then share it with others generously. It is under this direction that E/S offers the "Fellowship of the Cloth" benevolent program. "Fellowship of the Cloth" is a tongue in cheek reference to secret societies while addressing real world problems through a "one for one" donation: for every hat or beanie sold, E/S donates one warm beanie to someone at risk from the cold-weather elements.

Elusive Society has an ongoing fascination with alternate forms of communication and frequently encodes phrases in it's graphics using tapcode, numerical alphabet ciphers, morse code, and braille along with other forms of encryption, which lends depth to the graphics along with a bonus intellectual stimulus for those inclined to discover it's meaning. 


Examples of encryption would be to represent our logo "E/S" in a straight forward simple numerical alphabet cipher = 5 19.  In this first example, Each number is represented by it's numerical order in the alphabet: E is the 5th letter in the alphabet, and S is the 19th. Another way would be to use tap-code: 15 43. The first number 15 correlates to row 1, column 5 which equals the letter E, and 43 correlates to row 4 column 3 which equals the letter S. For deciphering tap-code messages, you may need to break a chain of numbers into groups of two before you can use the tap-code grid. In some cases, we'll substitute dots for numbers. In this instance, you would need to calculate the number of dots that are grouped together and then arrange the numbers in pairs to discover the message using the tap-code grid.