Elusive Society was started by J.W. Martin in 2015 as a creative atelier with a focus on premium headwear. With Martin's background, Elusive Society naturally gravitated towards the skateboard community, and E/S quickly found a home on Main St. in Urbana Illinois. The brand grew quickly through placing an emphasis on timeless styles combined with a limited edition releases and collaborations with artists and brands. In the last two years, Elusive Society has grown to become a wholesaler to hat shops, skateshops, and stockists with a refined taste for classic premium headwear for men & women.